Multi-year, multi-faceted campaigns. Once in a generation activations. Dozens of stakeholders, product groups and initiatives.

It’s a lot to boil down into a handful of pages. But I’ll see what I can do.

For the last 6 years, the number one focus of my career has been Caterpillar. More specifically, their BCP division — which focuses on smaller machines and often targets smaller businesses.

But make no mistake. These little machines make a big impact on the industry. And for thousands of sleepless hours, my team and I have worked to ensure that their reputation doesn’t precede them. With 

So, if you’ll indulge me during a long coffee break — take a walk through all the planning, producing and pivoting of my proudest campaigns.

The ones that went on forever. That got awards. That got results.