Daily Grind

Man.

Iron,

The pressures of steering a half-dozen national campaigns at any given time usually only kept me busy during business hours. When it was time to relax and unwind, I usually just did more Cat work instead.

From micro campaigns for various product groups and divisions, to social strategy and execution, I kept my yellow and black swatch panels for about 99% of the week.

And that’s not a complaint.

The scope of Caterpillar’s product and service offerings means that no two projects are alike - even if the font pack’s the same. Sometimes you’re working for a tech company. Sometimes it’s heavy machinery.

But it’s always interesting.

The yellow brick road never really ends. It just changes directions sometimes.

Social Misfits

HOLIDAY POSTS

A STATIC FOR EVERY OCCASION

Sometimes practical. Sometimes digital. Always stupid.

The simplicity of our Cat holiday posts gives junior creatives a chance to flex, whether from behind a lens or a screen. And judging by the numbers, our audience appreciates it.

PLAYDATES

A time and place.

Shoot days are hoot days.

And luckily we've got a great relationship with our pals over at the Caterpillar visitors center in Clayton, NC. Because they're always game for whatever ridiculous ideas we force upon them.

WE GOT YOU A FEW GIFs

To celebrate World Emoji Day, we animated and unleashed nearly a dozen animated GIFs for the world to utilize. And I helped.

Or at least I learned alot.

Follow The Leader

SOCIAL MARKETING

We’re trending.

UNEXPLAINABLE

Monumental aimed to take that attitude to its illogical conclusion. Elevating Caterpillar's newest product line to mythical proportions.

WANNA TRADE?

Catch 'Em All was all about highlighting those abilities, and making it clear that there's truly a Cat Backhoe Loader for any jobsite.

Product launches come, and product launches go.

With our Monumental and Catch 'Em All campaigns, we aimed to make more lasting impressions.

The D3 launch was all about sidestepping humility and embracing the brag. While the the Side-Shift Backhoe Loader launch added three new machines to the North American market, bolstering an already impressive lineup with new capabilities.

Rumble Brag

PRODUCT MARKETING

We’re just sayin’.

BRAGGING RIGHTS

SUPERHERO MODE

INSPIRED BY YOU

And while we're on the subject of bragging. I've launched more than my share of products over the last few years. And year over year, we've seen insane growth in sales, product group participation and dealer participation.

Let The People Speak

TESTIMONIALS

Because nothing beats experience.

RIDING HIGH

Jarryd McNeil is a triple threat. Good operator. Great rider. Perfect accent.

DIGGING DEEP

Carolina Marine Construction's Mike Conard is what you might call a Coastal Elite.

CHOPPY WATERS

When the time came to upgrade their tugboat engine, AmNav didn't go down with the ship.

WE SPEAK YOUR LANGUAGE

Rudy Hernandez is a rep for the people. Ironically, the dealer chose not to release the Spanish cut.

PERFECT GRADE

Meeks Grading keeps it in the family. And the community.

A SAFE DISTANCE

Helene hit hard. So this team hit the road.

Rooting For The Pistons

INDUSTRIAL + OEM

Start your engines.

HELPING WITH THE RENT

Selling OEM is weird. Renting it is even weirder. So we made a whole book about it.

But first we staged a 4-day shoot in Tucson, AZ complete with makeshift jobsites and a diverse crew, providing dealers worldwide with a gameplan to produce original assets that better represent their own markets.

A bit trickier than I make it sound, but that's just cause I'm a confident fella.

SUSTAINABLY SOURCED

When Caterpillar launches a new product, the industry takes notice. When they devote an entire booth to sustainability products (plural), the industry stands at attention. And for the 12 weeks leading up to it, we get horrible neck cramps.

A LOAD OF MANURE

BURNING THE MIDNIGHT OIL

Internal Combustion

CORPORATE COMMUNICATIONS

Getting the word out.

Trade secrets? We got 'em.

And now, for the low, low price of 2-5 minutes of your time — you too can learn to cash in on customer loyalty, invest in underserved and emerging markets, and even help your customers grow their own businesses.

FOR THE LOVE OF ACRONYMS